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Writing on Demand

Focus on vocabulary building, self-assessment, and peer evaluation

What is W2WIN Writing on Demand?

Writing to Win Frequent Writing on Demand is a system of writing strategies for building the vocabulary of content standards. Teachers choose from over 12 critical-thinking writing strategies  to support the essential question of a lesson. Students respond with a writing strategy to explain what they understand.

This systematic approach to writing empowers students to explain what they have learned in a different way than the teacher taught it. A teacher manual, Daily Writing to Learn the Curriculum, follows five key practices for each critical-thinking writing strategy. Teachers are prompted to: 

  • Quantify their expectations (number of key terms used in the writing)
  • Model a written response that exceeds their expectations
  • Guide student choices
  • Secure student self-assessment with a scoring rubric
  • Prompt peer response to the quality of writing with PALS (peer-assisted learning system).

Over three decades of research confirms the positive impact of writing to learn content standards.

What's Included in the Package

Research base – Writing Next: 11 effective strategies to improve writing

  • Strategy 11 Writing for Content Learning – 23 studies in ELA, math, science, and social studies with average Effect Size of + .35 where + .10 is significant

Evidence base – The experimental treatment included short written entries for content learning 3-5 times / week for 12-20 weeks

  • Elementary grades 3-5 – increased scores on tests of knowledge in ELA (from 6 to 28%), math (11 to 38%), science (9 to 35%), and social studies (11 to 28%)

  • Middle grades 6-8 – increased scores on tests of knowledge in ELA (9 to 17%), math (11 to 30%), science (17 to 24%), and social studies (18 to 31%)

  • High school grades 9-12 – increased scores on tests of knowledge in ELA (8 to 12%), math (6 to 26%), science (14 to 29%), and social studies (13 to 18%)

Online Writing on Demand online is correlated to the

  • National science standards

  • National standards of social studies

For teachers Primary (K-2), Elementary (3-5), Middle School (6-8), and High School (9-12)

  • Checklist for planning an effective instructional routine

  • Pretest for establishing a baseline for student writing

  • A Log of Entries for posting teacher expectations

  • A Guide for Writing to Learn that lists the steps for using each writing strategy

  • Writing prompts for national science and social students standards

  • Reports of student progress for teachers, parents, and administrators (online)

For students Primary (K-2), Elementary (3-5), Middle School (6-8), and High School (9-12)

  • A Log of Entries to post teacher expectations and record their self-assessment

  • A Guide for Writing to Learn that lists the steps for using each writing strategy

  • A rubric for self-assessment that states their response exceeds, meets, or approaches teacher expectations

  • A rubric for PALs to assess the quality of writing


Research and Evidence

Since 2002, W2Win Writing on Demand has been a proven link between core standards in math, science, and social studies and double-digit growth on Georgia end-of-year assessment of math, science, and social studies texts.

Teachers and instructional leaders love:

  • the simple concrete writing strategies and critical-thinking tasks
  • online platform aligned to GSE ELA, math, science, and social studies
  • double-digit gains in ELA, math, Pathways, science, and social studies

Frequent Writing on Demand is the choice of the Marzano Academies. Marzanoacademies.org is a growing network of competency-based learning centers and partnership schools that includes W2Win instructional solutions as a defining feature.

The following graph presents spring 2019 student achievement on Georgia Milestones assessment math, social studies, and biology. The green bar represents the percent of students who completed 3 entries per week for 15+ weeks and scored a 3 (proficient learner) or 4 (distinguished learner).

The data set is from a rural ES, urban MS, and suburban HS that reported double-digit gains the 1st year using W2Win Writing on Demand. Each school reported significant gains in ELA and writing. Additionally, the rural elementary school that had not scored within 12% of the state average exceeded it by 10%. The urban middle school with seriously depressed scores came within 2% of the state average. The suburban high school with scores that consistently approached the state average scored 11% above it.

Frequently Asked Questions

Why is W2Win Frequent Writing on Demand so effective?

A daily routine of analyzing, assessing and recapping what they have learned in daily lessons benefits students in two ways. They take ownership of what you teach and retain it long after it helps them pass a unit test.


What about the impact that W2Win Frequent Writing on Demand has on class environment?

Positive changes show up almost immediately. Our critical-thinking strategies help all students understand more clearly what you are teaching. When you prompt short writing to activate a class, students’ minds leave events in the hallway and quickly focus on the depths of knowledge about your daily lessons.


Does W2Win Frequent Writing on Demand impact student performance on tests of math, reading, science, and social studies?

It does. Frequent Writing on Demand ensures that students master the vocabulary in any course of study. Math, reading, science, and social studies for sure. Yet we’ve seen significant gains in tests of knowledge in courses as varied as Algebra, Business Management, Art History, foreign languages, and ROTC.


Will W2Win Frequent Writing on Demand help my students identify and explain the topics they write about?

Certainly. Teachers report increased student participation and insight in class discussions. Data from our action research reports documents increased student scores on state tests of knowledge.


Does W2Win Frequent Writing on Demand give students practice in all three writing genres?

Without a doubt. Specific writing strategies provide students practice in creating 1) logical arguments, 2) strong narratives, or 3) detailed informational entries.


Does W2Win Frequent Writing on Demand include a pacing guide for use?

Yes it does. W2Win Frequent Writing on Demand includes a complete teacher’s manual with explanations of each critical-thinking strategy. It includes teacher models, student exemplars, and suggested teacher expectations.


What makes the W2Win Frequent Writing on Demand online better than the print edition?

It makes your teaching life easier. For every W2Win Frequent Writing on Demand prompt you assign, the computer projects your expectations, key terms, your model entry, and an online rubric for your students to use on their own writing and that of an assigned PAL. It also collects student work and creates reports to use with parents or administrators.


Will it be easy to introduce W2Win Writing on Demand to my students?

Remarkably easy. Independent reviews of W2Win Frequent Writing on Demand describe it as straightforward in design and intuitive in use.


Does W2Win Frequent Writing on Demand promote the proven power of nonfiction writing?

It does. Many of the W2Win Frequent Writing on Demand prompts give students practice with argument, informational, and narrative techniques that nonfiction authors rely on when they write.